SMPP vs Restful API: which is best for you?

What is it? SMPP (Short message peer to peer) is an application layer TCP/IP protocol used for exchanging SMS messages between Short Message Service Centers (SMSC) and External Short Messaging Entities (ESME). It is the standard protocol for SMS messaging which allows fast delivery of SMS messages. API (Application Programming Interface) is a set of …

By Salah | SMS, 0 Comment(s)

Products update: No more waiting, hello On-demand long number service!

Products update: No more waiting, hello On-demand long number service! What’s new? Long numbers have some regulation issues, it takes quite a while to be approved depending on the country you are purchasing the number for, which results in delaying your campaigns and costing you serious figures sometimes… in other words, efficiency is out of …

By Salah | SMS, 0 Comment(s)

Products update: New and improved method of handling MNP service

What’s new? As we always seek to improve our platform performance to keep serving our clients 24/7, we launched advanced handling of MNP (mobile network ported numbers) which means that we can reach your clients over SMS or voice calls on their numbers even if they changed their network operator faster than before, this feature …

By Salah | SMS, 0 Comment(s)

Best Times to Run Your Ramadan Campaign

Timing is EVERYTHING! According to Google 2016 statistic the people in Asia-pacific are most likely to have many devices than other peoples. So you must understand how to deal with this sector of multi-devices users, and how to target them, and use the best timing, and abandon sending them many times. Also you must understand …

By Salah | SMS, 0 Comment(s)

Unifonic hold the first internship orientation event in 2016

Unifonic, a leading cloud communication company in Middle East and North Africa, organized its first internship orientation event in Amman, Jordan. The event took place at Thousand Nights Hotel in Amman, Jordan on 28 May 2016 with more than 70 attendees, who were students, fresh graduates and people who are interested in the field. During …

By Salah | SMS, 0 Comment(s)

Lead nurturing through voice messages

Lead nurturing is considered part of the inbound marketing process which means that potential clients become interested in your brand and their awareness level becomes higher about it from your online presence and the company image you reflect. What the heck is lead nurturing? It’s the process of using marketing channels and techniques to generate …

By Salah | SMS, 0 Comment(s)

What Are Short Codes?

As the name suggests short codes are smaller than long codes at between 3 and 7 digits, and are intended for marketing, competitions and other large scale texting requirements. They are regulated by both The Wireless Association and the Mobile Marketing Association, which aims to ensure marketing campaigns meet high standards. In practice this means …

By Salah | SMS, 0 Comment(s)

Here are 5 reasons why you should start using SMS marketing!

SMS is an invaluable tool for marketing and remains the most universal mobile medium to date. Globally, SMS is the most popular form of communication, so is a relevant form of marketing in today’s society. Here are five reasons why SMS marketing is critical for the success of your marketing goals: Efficiency:  Emails sneak past …

By Salah | SMS, 0 Comment(s)

Long Codes vs. Short Codes?

An SMS code is the number used to send and receive text messages – much like a regular cell phone number. When launching a text message-based mobile marketing campaign, businesses will be required to choose between an SMS long code and an SMS short code. We’ve all seen adverts on TV or in the back …

By Salah | SMS, 0 Comment(s)

What Are Long Codes?

A long code is similar in length to a regular telephone number – upwards of 16 digits ? and was originally intended for single, person to person contact. Their regulatory status is in somewhat of a gray area, because marketers do not need the permission of a carrier, but carriers still do not like them …

By Salah | SMS, 0 Comment(s)