Why Should You Invest in a Customer Communications Platform

The evolution of the communication industry has given businesses a number of newer options to play with. Whether it is B2B interaction or assisting customers with after-sales services, companies are transitioning to better communication channels for more effective service offerings. Even customers are changing the ways they choose service providers.

Today, people are more receptive to companies that support different mediums of communication such as online videos, messaging apps, and social media. The changing dynamics mean that companies have to be more vigilant and aware of their customers’ preferences to stay on top of the game.

Benefits of Modern Customer Communications Platforms for Businesses

Time Efficiency

According to a 2014 study, senior executives waste about two days a week attending meetings that are simply useless. They are costing companies millions of dollars each year, and yet, corporations still choose to ignore their effect on their annual revenue.

Retailers who use SMS campaigns to reach their customers can never be as effective as they want the process to be. Even though SMS marketing is cost-effective, it can be quite time-consuming when done manually. By investing in a customer communications platform that uses automated scripts, you stand to cut your time by half. You no longer have to spend hours manually executing traditional text messaging.

Internal Communication Tool

With an effective platform in place, your team will have all the resources they need to relay information among their colleagues. Sending emails or providing status updates is easier with an internal communications platform for your business.

Customer Engagement

Even though the budget for marketing efforts has increased over the years, the results they derive aren’t as favourable as businesses expect. Retail sales are decreasing globally, and this is the biggest sign that traditional customer communications channels are proving to be ineffective.

In order to entice customers, businesses have to come up with creative marketing ideas, and that’s only possible by investing in an effective communications platform. By providing them with services like discount coupons and loyalty rewards, it’s possible to entice potential customers and retain the existing ones. This in turn leads to a competitive advantage in your industry.

Precise Targeting

Traditional marketing media was a great way to pursue broad audiences, but it had a limited effect. For targeted audiences, traditional media is of little use. With the different digital tools available today, it’s easy to hone in on your target audience and see positive results. By analysing diverse factors such as geographic location, demographics, and interests, you can reap the benefits of focused customer communications.

Creativity

Technology shouldn’t be a barrier to executing ambitious marketing ideas. With the help of a competent communications platform, you can make them a reality for your business. Strengthen your brand identity and create memorable experiences for your audiences with modern customer engagement solutions.

Result-Oriented

Digital platforms offer detailed analytics and feedback to help improve the quality and reach of your customer communications. Monitoring your strategies is actually quite easy since the process is now automated. You can track your messages in real-time and check their conversion status. All this information is at your fingertips, allowing you to make better decisions and accurate future projections.

Customer Interaction

Facilitating improved customer interaction with a brand and its products has been a macro over the last few years. Much of this is down to versatile communication platforms that allow businesses to establish stronger relationships with their clients.

Customer Feedback

The rise of social media platforms has given people worldwide a voice. Customers are able to freely express their opinions about various brands. The issue for companies is properly collecting and using this feedback. A good customer communications platform can help solve this problem for businesses.

Investing in modern communication technology can help your business level up. It has the potential to garner exponential results in a relatively short period of time.

Unlock Productivity With Powerful Customer Communications Tools

Unifonic is a coding-free software solution that facilitates communication between businesses and their customers. We provide brands the opportunity to reach over two billion mobile phone users worldwide with a simple click of the mouse. Our well-defined cloud APIs, coding-free solutions, and competitive values can help you build powerful outreach capabilities into your systems. Transform and personalise customer communication today with Unifonic. Talk to an expert for a free consultancy session.