The language we use holds common meanings, as set out by the Conversation API Terms and Conditions unless we specify otherwise here.

1. “Business Initiated Conversation” refers to a WhatsApp conversation that a business starts by sending an Electronic Message to an End User outside the 24-hour customer service window. To initiate such a conversation, a message template is necessary. If any changes are made to this definition by a Third-Party Provider, like Facebook, they apply to you immediately.
2. “Conversation Channels” encompass communication platforms offered within the Unifonic Conversation API Service. These include WhatsApp, Facebook Messenger, and Twitter.
3. “Third Party Provider Terms and Conditions” indicate terms, conditions, and policies subject to Unifonic at the Service Specific Terms' acceptance or subsequently within the Term. This involves providers of Conversation Channels like Facebook or Meta. Examples include:
4. WhatsApp Business Solution Terms (https://www.whatsapp.com/legal/business-solution-terms) incorporating WhatsApp Business Terms of Service (https://www.whatsapp.com/legal/business-terms/).
5. Twitter Terms of Service (https://twitter.com/en/tos#us) and Twitter Developer Terms and Conditions (https://developer.twitter.com/en/developer-terms/agreement-and-policy).
6. Facebook Messenger Policy and Usage Guidelines (https://developers.facebook.com/docs/messenger-platform/policy/).
7. “Conversation API Service(s)” signifies services detailed in clause 4 and further explained in the applicable Order Form.
8. “Conversation API Terms and Conditions” or “Service Specific Terms” point to these terms, which are tailored to Unifonic’s Conversation API Service.
9. “Support Services” carry the meaning as specified in clause 5.2 within these Service Specific Terms.
10. “User Initiated Conversation” designates a WhatsApp conversation launched in response to an End User Electronic Message. Any reply by a business to an End User within the 24-hour service window constitutes a user-initiated conversation. During this window, businesses can send free-form messages. If Facebook alters this definition, it applies to you immediately.
11. “SPAM Messages” encompass electronic messages sent without granting users the ability to unsubscribe. This covers various forms of electronic communication such as emails, SMS, multimedia messages (MMS), Flash SMS, and fax messages. However, this definition excludes warning, educational, and personal messages.

1. Our Commitment to You: According to these Service Specific Terms, we pledge to employ commercially reasonable efforts during the Term to provide you with the Conversation API Services, aligning with the Agreement.
2. API Key and Flow Studio Services: We also extend access to the Flow Studio Services through an API key, accessible via Unifonic Platform.

1. Maintaining Compliance: If any non-conformance arises from your use of the Conversation API Services contrary to our instructions, or if any alterations occur to the services by parties other than Unifonic or its authorized personnel, such non-conformance will not breach clause 2.1.
2. Addressing Non-Conformance: Should the Conversation API Services not align with the Agreement's terms; we pledge to take appropriate steps at our expense. This involves promptly rectifying any non-conformance or providing you with an alternative method to achieve the intended performance or outcome of the Conversation API Services.
3. Our Understanding: We agree to the terms of benefiting from the Conversation API Services, including packages, prices, support, and training, as outlined in the Order Form and/or SLA.

1. A Matter of Consideration: In acknowledgment of our delivery of the Conversation API Services and granting you usage rights in line with the Agreement, you undertake to settle all Fees as per this clause 4.
2. Calculating Usage: A bundle of Business Initiated Conversations and User-Initiated Conversations, or any other unit mentioned in the Order Form, forms part of your service. The fee associated with such usage is detailed in the Order Form.
3. Third-Party Provider Charges: You are responsible for compensating any Fees levied by Third-Party Providers for the use of Conversation Channels, alongside any applicable Unifonic Fees outlined in the Order Form. This includes designated pricing pages for WhatsApp (https://developer.twitter.com/en/pricing/search-30day) and Twitter (https://developer.twitter.com/en/pricing/search-30day) rates.

1. Our Promise: Throughout the Term, we commit to carrying out the Conversation API Services with due skill and care.
2. Support Services: Our Support Services encompass activating the Conversation API Service and integrating it with your system. Additional support and training, as per Unifonic's conditions, may also be provided for Authorized Users, unless otherwise specified in the applicable Order Form or SLA.
3. Unified Communication: Our Services enable you to communicate seamlessly over various Conversation Channels, unified by a single format.
4. Tracking Made Easy: Each message will be distinguishable by a unique random ID, facilitating your ability to track the status of messages sent via the Conversation Channels.
5. Technical Connectivity: Our Service facilitates API connectivity between your information systems and the Unifonic Platform, ensuring incoming traffic from End Users is directed to your system via callback endpoints.
6. Service Delivery Method: The Conversation API Services will be provided through Unifonic Platforms or service programs linked to Unifonic servers or under our supervision.

1. Your Commitment: During the Term, your responsibilities include:
   
   (a) Using the Conversation API Services only to transmit messages in line with Applicable Laws, which encompass spam regulations, message content, permitted message types, and acceptable message timing.
   (b) Providing Unifonic with necessary cooperation and access to required information to meet legal, regulatory, and service demands.
   (c) Ensuring Authorized Users adhere to the Agreement's terms and being accountable for any breaches.
   (d) Bearing responsibility for acts and damages arising from misuse by you or your Authorized Users that harm Unifonic or any Third-Party Provider.
   (e) Ensuring content sent to End Users via the Conversation API Services is lawful and valid, acknowledging Unifonic’s lack of obligation to monitor or censor content.
   (f) Notifying us in advance of any significant increase in traffic volume.
   Trade Compliance: As WhatsApp Company operates under the US and European Trade Penal Code, you are subject to these regulations. You confirm that you haven't faced commercial sanctions under these laws and operate in non-sanctioned countries.
   
   
2. Respectful Communication: Sending SPAM Messages is discouraged. In case of any SPAM messages sent by you, Unifonic reserves the right to promptly suspend the Service without prior notice.
   
   
3. Bound by Third-Party Provider Terms: By accepting these Conversation API Service Specific Terms, you implicitly agree to adhere to evolving Third-Party Provider Terms and Conditions. A breach of these conditions will be deemed a breach of the Agreement.

As we conclude, we trust that these Conversation API Service-Specific Terms provide you with a comprehensive understanding of our partnership. With these terms in place, we're excited to embark on a journey of enhanced communication, efficiency, and collaboration.