WhatsApp has become more than just a communications platform. It's no longer only used for conversations between friends and family, businesses are also now harnessing the power and popularity of WhatsApp to build relationships with their customers. Here are five ways that companies can use the WhatsApp Business Platform to grow their business.
1. Improve the Customer Journey
By using some of the features available in the WhatsApp business platform to upload their product catalog and link to secure payment gateways, companies can enable their customers to browse their catalog on their mobile devices and even order products through WhatsApp. This makes shopping more convenient for customers, eliminating the need for them to switch between multiple platforms to find what they’re looking for.
2. Personalized Promotions
Companies can also use the WhatsApp Business Platform to create personalized promotions. By offering discounts or offers based on past activity, companies can cross-sell and upsell products as well as entice back customers who have abandoned their shopping carts with an incentive to complete their purchases.
3. Send Important Info and Updates
The WhatsApp Business Platform can also be used to send important info and updates to customers. Companies can use the platform to send order confirmations, payment details, delivery updates, and other important messages directly to their customers’ phones. This makes it easier to keep their customers informed about their orders and reduces potential customer service issues.
4. Customer Care
The WhatsApp Business Platform can also be used to automate customer care. Companies can create and customize chat workflows so that customers can get the answers they need quickly. Additionally, they can use webchat or hand-off conversations to live agents when needed for a more personalized experience with a human touch.
5. Integrate With CRM to Improve Internal Communication
Finally, companies can use the WhatsApp Business Platform to integrate with their Customer Relationship Management (CRM) system to improve their internal communication. This will allow them to automate workflows and streamline processes so that everyone in the organization has access to the same information in real-time.
Conclusion
As one of the most popular messaging platforms in the world, the WhatsApp Business Platform can be a powerful tool for companies to reach and engage their customers. By leveraging the power of the WhatsApp Business Platform, companies can unlock new opportunities to improve customer experience and grow their business. The platform can be used to engage customers, personalize promotions, automate customer care, and even integrate with their CRM system to improve internal communication and customer outcomes. With these five ways to unlock the power of the WhatsApp Business Platform, companies can pair with a service provider and unleash their business’s full potential.
