Page 156502008644 Driving ROI With Conversational Solutions: Playbook | Unifonic//https://www.unifonic.com/en/resources/conversational-marketing-playbook
With the increase in digital channels complicating paths to purchase, the buyer journey today is anything but linear. The challenge lies in reaching customers on their preferred channels while capturing their attention and engaging them through the sales funnel - in the most efficient way possible.
