SMS is a quick and easy way to reach your customers with important information and is statistically more successful in terms of engagement than most other marketing channels. An SMS API can help you to easily manage your SMS campaigns, but what happens if your SMS messages get caught in a traffic jam?
Although SMS is typically very reliable, several factors can lead to SMS messages getting delayed or not being delivered at all. Here are a few tips to help you ensure your SMS marketing campaigns reach your customers.
Smart Routing
When SMS messages are sent, they are likely routed through several different networks before being delivered to the customer's phone. By using an SMS API that supports smart routing, you can help ensure your SMS messages are delivered via the cheapest and most efficient route.
Smart routing takes into account many factors, including the cost of sending SMS messages over different networks, the reliability of those networks, and the delivery time. By taking all of these factors into account, smart routing can help to ensure your SMS messages are delivered as quickly and reliably as possible.
Identifying Ported Numbers
Another potential issue that can cause SMS messages to be delayed or not delivered at all is when a customer's phone number has been ported to a new network. When this happens, the SMS message will usually be delivered to the old network first, and then forwarded on to the new network, which can cause delays.
To avoid this issue, you can use an SMS API that includes a function for Sender ID validation. This function will help to identify any ported numbers in your customer database, so you can make sure that SMS messages are sent to the correct network.
Keep an Eye on Your Traffic
If you are sending a large number of SMS messages, it's important to keep an eye on your traffic to make sure you're not exceeding your SMS API's limits. If you do exceed your SMS API's limits, your messages may be delayed or blocked altogether.
To avoid this issue, you can use an SMS API that includes a function for traffic monitoring. This feature will help you to keep track of the number of SMS messages you are sending and will send you alerts if you are approaching or exceeding your SMS API's limits.
Conclusion
SMS is a quick and easy way to reach your customers with important information, but some issues can cause SMS messages to be delayed or not delivered at all. By using an SMS API that supports smart routing and includes a function for Sender ID validation, you can ensure your SMS messages are delivered as quickly and reliably as possible.
Additionally, by keeping an eye on your traffic and using an SMS API that includes a function for traffic monitoring, you can avoid exceeding your SMS API's limits and ensure your SMS messages are delivered on time.
