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How To Scale Businesses With Text Messaging? | Unifonic

Written by Unifonic | Sep 9, 2022 5:35:52 AM

One of the best ways to scale your business is to take advantage of enterprise text messaging. With enterprise text messaging, businesses can easily manage large-scale SMS message campaigns and keep track of customer interactions all in one place. Enterprise SMS messaging platforms offer many features that can make your life easier, such as the ability to automate messages and track results.

SMS marketing is one of the most effective marketing channels available because it has a high open rate and click-through rate. Studies have shown that text messages have an open rate of nearly 98%. So it’s clear that enterprise text messaging can be a powerful tool for businesses of all sizes.

What is Enterprise Text Messaging?

Enterprise text messaging is a platform that allows businesses to send and receive text messages at scale. With enterprise text messaging, businesses can manage large-scale SMS campaigns, track customer interactions, and automate messages all in one place. Scalability is one of the primary benefits of enterprise text messaging because it allows businesses to send messages in bulk. Enterprise text messaging platforms offer several features that can make your life easier, such as the ability to automate messages and track results.

What is Scalability?

Scalability is the ability of a system to handle a large increase in workload or users. In terms of enterprise text messaging, scalability refers to the ability of the platform to send and receive a large number of text messages at once.

Sending SMS messages one by one to customers and prospects would be very time-consuming and while a very early stage start-up may be able to give individual customers this level of attention, it very quickly becomes unsustainable as the number of customers grows.  Businesses rely on enterprise text messaging platforms to automate the process and this is one of the main benefits of enterprise text messaging for a scaling business.

Benefits of Using Auto-Messaging

SMS brings a more personal touch to communication between businesses and customers, which can be a great way to build relationships. It's also a very effective marketing tool - customers are far more likely to read a text message than an email, and they can be easily directed to your website or social media pages.

Scale Your Business

No matter how big or small your business is, automated text messaging can help you manage customer interactions. With an auto-messaging service, you can send out SMS messages to large or small groups or individual customers with just a few clicks. This is ideal for appointment reminders, promotional offers, event notifications, and more.

Share Data Across Departments

If your business has multiple departments, SMS can help you share information quickly and efficiently. With an auto-messaging service, you can send text messages to specific groups or individuals within your organization. This is a great way to keep everyone on the same page and ensure that important information is disseminated quickly.

Automated Campaigns

With an auto-messaging service, you can easily set up and manage SMS campaigns. This is a great way to reach out to your customers regularly and keep them updated on your latest products and services. Automated campaigns can also be used to cultivate customer loyalty and drive repeat business.

Authentication and Verification

Auto-messaging services can also be used for authentication and verification purposes. For example, you can use an automated text message as part of your multi-factor authentication process to confirm a customer's identity before allowing them to access your website or make a purchase. This is a great way to protect your business and ensure that only genuine customers can interact with your brand.

Smart Routing

Some SMS APIs offer smart routing, which is a great way to ensure that your messages are delivered quickly and efficiently. With smart routing, your messages are automatically routed through the best possible path to their destination. This can help to improve deliverability and reduce costs.

Additionally, CRM integration can help in conversion rates as there will be more context to customer interactions. Automated text messaging can help you manage your leads and customers more effectively, and it can also help you close more sales.

Maximizing Your Business Potential

SMS marketing is a great way to stay connected with your customers in a scalable and effective way.

SMS marketing allows you to send text messages directly to your customer's phone. This means that you can keep them updated on new products, sales, and events and if used with consideration to people’s time and privacy, can build a good rapport between a business and its customers.

With a good SMS API, you can easily create and send engaging messages that will grab your customer's attention. You can also track how many people open and read your messages so you can constantly improve your campaigns.

Speak with an expert today to learn more about how SMS marketing can help your business.