Today, mobile phones are practically an extension of the human body —71% of Americans even say that they check their phones within the first 10 minutes of waking up! If you’re looking for a strategic way to reach your customers, SMS marketing strategies can be extremely successful. If you’re wondering if SMS marketing is right for your brand, and want to discover how to nail this modern marketing approach from day one, keep reading! We’ll discuss the best SMS marketing strategies that will help your business engage existing customers, and win over new ones.
SMS marketing is a marketing form that businesses use to send promotions and other information to their customers via text message on their mobile phones. You can implement two main types of SMS messages into your marketing strategy —transactional and promotional.
Customer loyalty built through engagement can boost your revenue and build your customer base. Building relationships through mobile channels like social media is one of the best ways to achieve this!
Mobile phones have now become one of our primary methods of communication and relationship building. This dramatic shift in how we communicate has made SMS marketing strategies one of the best ways to reach and engage your customers, which is why more and more brands are making the leap.
If your brand is looking to reach more customers quickly and more effectively, send time-sensitive messages, reminders, or notifications, have personalized conversations, and foster strong relationships with customers —the answer is probably yes!
If conducted effectively, SMS marketing strategies can deliver a seamless shopper experience that far outshines other marketing channels. Utilizing SMS as a marketing channel has many unique benefits for your business:
Adding a new marketing channel to your business’s mix can be a bit scary, but can also have amazing results. You’ll need a strategy, research-backed implementation, and a way to track and measure your success. One strategic factor to keep in mind before you begin is SMS marketing’s strict compliance rules and regulations, which vary based on country and state. You’ll need to adhere to rules regarding consent, sending hours, and opt-outs —but working with a trusted communication platform can help you navigate these requirements.
From first motivating your customers to sign up for texts to gathering valuable data and targeting VIPs, these are some of our favorite, personalized SMS marketing strategies to win and engage customers.
To see the best results, the very first marketing strategy you tackle should be growing a solid SMS list.
Allow your customers to provide useful information and feedback through SMS marketing strategies, all while having fun and increasing engagement with an interactive message! Polls are a great way to increase your understanding of your customers, and show them that you value their opinions. Here are a few of our favorite approaches:
Text-based customer service is a great SMS marketing strategy to strengthen engagement and let customers know that you’re here for them at all times. An expert hotline can be an incredible resource and can feature a balance of natural, personal automation, and manual responses.
Demonstrate that your brand is dedicated to open communication through an ongoing SMS question and answer channel. Be sure that both your SMS team and automation system can answer a wide range of questions, and you’re all set!
Incentivize your customers to shop by sending out special, time-sensitive offers that are too good to miss. Your message should be personalized to make your customer feel special, and the discount should surpass your regular discounts to entice them to complete checkout.
To encourage buying, include strong CTAs like “Today Only” “Ending Soon” or “Time is Running Out.”
Setting up a VIP loyalty SMS program can be a highly-effective way to make your top customers feel special and continue to foster their engagement. Your VIPs are customers who spend more money and time with you than any other customers and they deserve to be recognized!
Targeting these customers separately, and highlighting the exclusive nature of your offers to them, can further connect them to your brand and create brand advocates for your business. Try inviting them to early product releases or sales, giving them special offers, or setting up a VIP points system.
Some of the most common reasons why customers opt-out from SMS messages include too frequent messages, irrelevant content, and poor service. Avoid driving your customers away by paying attention to these factors:
Ready to get started with these great SMS marketing strategies? We’re excited to help you achieve incredible results by reaching your customers naturally and effectively through SMS marketing. Talk to an expert to request your free demo today!