As more and more retail companies move online, e-commerce operators are constantly searching for new ways to engage with their customers and stand out in a crowded marketplace. One way to do this is by using video and other rich media in the WhatsApp Business Platform, the version of WhatsApp specifically designed for businesses. Here we explore a some of the possibilities:
Video
Using the video capabilities in WhatsApp can help e-commerce companies to increase engagement with their customers by providing an immersive and interactive experience. Videos can be used to showcase products in action, provide product demonstrations, and offer behind-the-scenes footage. This can help to build trust and credibility with customers, as they can see the product in use and get a better understanding of what they're buying. Additionally, videos can be used to create a more personal and emotional connection with customers, which can lead to increased brand loyalty.
Rich Media
As well as just the video capabilities, e-commerce companies can also share other forms of rich media using WhatsApp. This can include detailed images, alternative angle shots, size charts, and color options. By providing customers with more detailed product information, e-commerce companies can help customers make more informed purchasing decisions and increase their satisfaction with the product.
Personal Shopping
Another way that e-commerce companies are using WhatsApp is by offering the ability to connect directly to an expert by chat or video call who can provide the customer with a "personal shopping" experience, where they can ask questions and receive personalized recommendations. This can help to build trust and loyalty with customers, as they feel that the company is taking a personal interest in their needs and going the extra mile.
Catalogs
WhatsApp also now has a feature called ‘Catalogs’ which allows stores to showcase their product catalogs in the application, making it easy for customers to discover, browse and purchase products.
Checkout
WhatsApp also now has a shopping feature that allows customers to purchase products directly through the app by connecting directly to a secure payment gateway, offering an easy and convenient shopping experience and enabling shoppers to make purchases without even leaving the chat window, this feature will not only reduce friction for the customer but also offers the company the ability to track the sales and analyze conversion rates.
Conclusion
Using video and other rich media in the WhatsApp Business Platform can be a powerful tool for e-commerce companies. It can help to increase engagement, build trust and credibility, and provide customers with a more personal shopping experience. By using features such as Catalogs, e-commerce stores can make the shopping experience more convenient and more fun for the customers. And, as all e-commerce store operators know if you can make the shopping process, pain-free, sticky, and enjoyable, the chances of building customer loyalty grow significantly.
To speak to a Unifonic expert about using the WhatsApp Business Platform in your e-commerce store, contact us today.
